• Capsule
  • hull
  • mood rendering 01
  • mood rendering 02
  • technic

The kaori-Project (“kaori”, 香り= jap. “scent”) was an international Product design project led by the famous designer Toru Ito. The task was to create a product related to scents.

My product »anemoi« is basically a scent diffusor that you can control with your smartphone, your tablet or personal computer, what makes it a part of the “Internet of things”-universe. The name derives from the greek mythology as it was the name for the gods of the winds or their personifications. At the same time the whole name »anemoi« could be written and spelled in native Japanese as あねもい , what was very important for me, regarding the target group.

During my research I found that it’s possible to mix a great variety of different scents with only a few basic scents. Following this my device can be filled up with 10 different aroma oil capsules, that are mixed together to create a specific scent, based on the settings of the user. Once the capsules are consumed they can be exchanged individually. The durable material and function of the capsules allows them to be reused. The owner brings the empty capsules to specific places, where he can get a refund per capsule or a discount on new capsules, that he buys. This installs a whole recycling service around the product, which makes it more convenient and ecological to use.
The material and shape for the diffusor box itself is very neutral and unobtrusive, so it can blend into most locations, without popping out. The functioning parts are contained within the device and the capsules, the battery and everything else is hidden underneath a clean and simple shaped case, which is de-attachable in order to reach the capsules and the battery. Secondarily you can exchange the case with another colored case or one of a different material – you don’t have to buy a new device, if the color or material doesn’t suit you any longer. This is both ecologically beneficial as well as user friendly. The diffusor box can be placed on a flat surface or attached on a flat wall.

I also made a mock-up for a potential app-interface, that allows to control the device via Bluetooth or Wifi. The app should allow you to control the scents based on different predefined setups, such as feelings, seasons (which are very important in Japan) or activities. Also it has a timer option to let you sleep while being surrounded by a nice smell of vanilla or to wake you up with the smell of fresh brewed coffee. Of course the app gives you all necessary informations about the scents, their mixture, the filling of the capsules, etc. I also thought about the option to let the users create their own scent, but I’m not sure if this is too much freedom for the user, because it may lead to undesirable results.